DISCOVER OUR INSPIRATION
A way of thinking
It’s no secret that beautiful underpins everything that we do at Aston Martin – we are renowned the world over for creating exceptional cars. It has been a part of our story ever since our founding in 1913 and it’s everywhere you look when you experience Aston Martin.
It compels us
Something that is beautiful, however fleeting, leaves a lasting impression. For millennia ‘beautiful’ has been the fuel of the world’s artists, designers, poets, conservationists and architects.
That love of beautiful drives Aston Martin, too. Just as an artist might be inspired to paint, or a musician to write a tune, beautiful inspires us to craft the most beautiful cars in the world.
Where it began
Our founders Bamford and Martin were brought together by a shared passion. A passion that drove them to build cars that were each time faster and more thrilling to drive than before.
“The love of beauty is taste. The creation of beauty is art.”
We don’t just craft cars that are exhilarating to drive and jaw-dropping to look at. Our benchmark is ‘beautiful’. It drives us to create the most accomplished automotive art in the world.
DISCOVER THE DEDICATED CRAFT IN EVERY ASTON MARTIN
Ambitious and innovative
If beautiful is our benchmark, our craft is what leads us there. It always has done. It takes the highest levels of inventiveness, skill and determination.
But our eye and talent for design – and the way we dedicate ourselves to adding to the sum total of beauty in the world – is what separates Aston Martin from the rest.
A Crafted Reputation
Since 1913, we’ve nurtured our craft to the point where each of our cars could be said to be over one hundred years in the making, balancing traditional craftsmanship with new ways of thinking.
We explore the depths of our collective talent to deliver on the promise of an Aston Martin – a vision shared by our customers around the globe.
“Where your talents meet the needs of the world, there lies your purpose.”
Before putting pen to paper, hands to clay, stitch to leather, we must start with a vision and design that answers a question.
Marek Reichman, VP and Chief Creative Officer
“Design has to solve a problem – adding beauty makes it even more desirable.”
Concepts must be fearlessly innovative to meet the desires of tomorrow’s luxury consumers, while remaining sympathetic to our rich history.
Creating an Aston Martin begins with something as simple as a line drawn on a piece of paper. A concept is born; given meaning by the hand that draws, the line and form, the eyes that will see it.
It’s not a mere attention to detail. Our craft goes much further than that. It ensures that every detail is pored over, designed to stimulate a deep sensory response.
Every single person at Aston Martin is attuned to ‘beautiful’, knowing that every touchpoint is a chance to create a lasting impression, an opportunity to produce moments to savor.
At all stages, we demand a level of craftsmanship that can be discovered in all the individual parts, details and finishes. Our talented engineers, visionary designers and skilled craftspeople elevate each creation to unique levels of luxury and personalization.
These details shape the way our cars are experienced. It’s why we spend more than forty hours on the interior trim of each Aston Martin, why each exterior is painted by hand, taking more than fifty hours.
DISCOVER WHAT MAKES OUR CARS AUTOMOTIVE ART
Despite our heritage, it’s the future that has always shaped us. By continually cultivating our talents for design and engineering innovation, we create timeless luxury cars that are loved the world over.
Today, we continue to power the imagination of countless thousands of people who share that vision with us – that an Aston Martin must be beautiful to look at, beautiful to drive and beautiful to own.
Dr. Andy Palmer, President and Chief Executive Officer
“Each moment spent with an Aston Martin is designed to be a moment to savor.”
You will recognise an Aston Martin immediately. By sight, touch, scent and desire. Whether it’s a feature that evokes our lineage, the soundtrack of our engines, sumptuous finishes or our world-renowned vehicle dynamics that tailor the unique ride and handling of every car – every Aston Martin has an irresistible, seductive quality to be admired.
For the love of beautiful
Fearless design, exquisite materials and the highest levels of craftsmanship make an Aston Martin an accomplished piece of automotive art worth creating, celebrating and preserving. That’s why, just like an artist signs their work, we put a name to every single engine.